Financial services marketing and messaging often comes across as a sea of sameness. As a result, even multi-million-dollar campaigns often fail to resonate with their intended target audiences, let alone grow the business, because they look and sound just like the competition. So how do you rise above the crowd and make your message stand out? By becoming the blue lobster of your industry.
At one time, marketing was pretty straightforward. Not anymore. Audiences are more fragmented than ever. At the same time, the potential channels for getting your message out keep multiplying by the day. That’s why it’s increasingly crucial to think about marketing from multiple perspectives, while emphasizing those channels most uniquely suited to reaching your target audience.
Investment and advisory firm principals often ask how much of their overall budget should be allocated to marketing. While there is no magic number, pairing excellent investment results with a comprehensive, well-executed strategic marketing and communications program is the magic combination that brings with it the best potential for both retaining current clients and generating significant new asset growth.
Financial services marketing and messaging often comes across as a sea of sameness. As a result, even multi-million-dollar campaigns often fail to resonate with their intended target audiences, let alone grow the business, because they look and sound just like the competition. So how do you rise above the crowd and make your message stand out? By becoming the blue lobster of your industry.
At one time, marketing was pretty straightforward. Not anymore. Audiences are more fragmented than ever. At the same time, the potential channels for getting your message out keep multiplying by the day. That’s why it’s increasingly crucial to think about marketing from multiple perspectives, while emphasizing those channels most uniquely suited to reaching your target audience.
Investment and advisory firm principals often ask how much of their overall budget should be allocated to marketing. While there is no magic number, pairing excellent investment results with a comprehensive, well-executed strategic marketing and communications program is the magic combination that brings with it the best potential for both retaining current clients and generating significant new asset growth.
